Cole is an Enterprise Account Executive at atronous. He has spent his career in enterprise SaaS, working his way up from outbound prospecting through technical and pre-sales work, customer success, and strategic account ownership into enterprise sales, with a track record of winning new business, leading complex sales cycles, and translating technical products into business value. Before atronous he spent years at Inriver, the product information management platform, helping customers build a system of record for their product data. That experience sits behind his work today: atronous solves the upstream problem, using AI to deliver clean, structured, validated data to PIMs and the systems around them, an accelerator for the system of record rather than a replacement. Cole studied at the University of Georgia and is based in Atlanta. Alongside his career in enterprise software he has spent years performing improv comedy in Atlanta and Chicago, which he credits for the listening, adaptability, and storytelling he brings to customer conversations.
Posts by Cole

Why HVAC Listings Fail on Compatibility, Not Copy
The contractor wants to know if the part fits. Most HVAC listings cannot answer that. Attributes that decide the sale, and how to validate them at scale.

Measuring Product Data Quality: The Seventh Dimension
Fill rate is not product data quality. The six dimensions to measure, the seventh that decides if a product gets found and bought, and how to score yours.